Overview
Role: Product Design (UX/UI)
Timeline: 6 months
Tools used: Notion / Miro / Figma
Timeline: 6 months
Tools used: Notion / Miro / Figma
The company
Conquista Portal is an Arco product, created in 2013 with the goal of providing a solution that integrates families, schools, and school management. School administrators, teachers, and students have access to the platform, while families can closely follow students’ development and learning progress.
First version
The first version of the product was developed before I became involved in the project. There was no dedicated product designer at that time, and several usability issues had accumulated.
Problem
Portal Conquista is an educational platform created to connect students, school administrators, teachers, and families. However, the current experience presents several usability issues that make important tasks difficult and time-consuming. One of the main problems is the student enrollment process (“ensalamento”), where school managers need to create classes and register teachers and students. Because this process involves many people and multiple steps, it often becomes confusing, bureaucratic, and hard to complete efficiently. In addition, families have limited engagement with the platform, as the portal currently works mostly as a place to check grades and academic records, instead of offering a more helpful and intuitive experience to follow a student’s learning journey. As Arco aims to strengthen its brand and stand out in the educational market, there is a clear opportunity to improve the Portal Conquista experience, simplifying the enrollment workflow and creating a more useful and accessible platform for school staff and families.
Project Goals
Improve the Portal Conquista experience by simplifying the student enrollment (“ensalamento”) process, making it faster and easier for school managers to create classes and register teachers and students. Additionally, enhance the platform’s usability to provide families with a clearer and more engaging way to follow students’ academic progress, transforming the portal into a more intuitive and supportive educational experience beyond simply viewing grades.
The process
To frame the process, I used the Double Diamond model (Design Thinking), moving from discovery to definition, and from development to delivery. While full delivery wasn’t complete at the time, we successfully worked through the first three phases.
Discovery
Users interviews + competitor analysis
Define
Pain points, goals and persona
Development
Wireframes + flows + prototypes
Deliver
Usability testings and revisions
Goals & User Interviews